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New Way to Board


Eco-friendly signboards a better alternative to wood


SINGAPORE – Environment-friendly or green solutions can come in many forms, but for PaperlinX Singapore’s managing director Genevieve Chua, they come in the form of a recycled paper sandwich board.

Re-board®, a product made of 80 per cent virgin fibre and 20 per cent recycled fibre, offers an eco-friendly alternative material for visual communication products such as exhibition stands, signboards and store displays.

Unlike the conventional use of foamboards and wood, Re-board® can be recycled like regular paper which is a key feature because such products are commonly disposed of after use.

Re-board® products can be stored away just by dismantling and flat packing them. The visuals can also be changed simply by reprinting a new design on its surface.

“If Singapore companies want to use it overseas, it is also useful because they can fabricate it locally and ship it overseas.

“It’s going to be quite cost-effective and energy-efficient because it is so light, compared to wood which is heavy,” said Miss Chua.

Made in Sweden, Re-board® has been widely accepted in places such as Scandinavia and Japan. Miss Chua aims to replicate this success story in Singapore as official distributor.

Although the product was introduced in March, marketing efforts are already paying dividends and she has seen keen interest from sectors such as telecommunications, retail and lifestyle as well as non-government organisations.

And if the Re-board® business proves successful, she is looking to expand the distributorship to overseas market under the PaperlinX Asia brand.

“Of it is possible, we would like to introduce it to our Malaysian, Hong Kong and Vietnamese markets,” said Miss Chua.

PaperlinX Singapore is a wholly-owned subsidiary of Australian paper distributor PaperlinX Limited and oversees Singapore-based paper suppliers Winpac and Spicers Paper.

Prior to distributing Re-board®, PaperlinX Singapore already offers a range of eco-friendly paper products to local printers and international publishers.

The company made an annual turnover of approximately $60 million last year, added Miss Chua  who has been in the paper industry since 1990.

However, it will be a while before local firms integrate environmental consciousness into their practices and this includes the use of Re-board®.

“It’s not for everyone. It’s for companies with a specific message and those who see the benefit of using something like Re-board® in place of wood and foamboard.

“It is going to take time. We’ve seen the success in other countries but again we are talking about a different mindset,” she explained.