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Boutique Launch


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The Luxurious ‘Boutique’ Range Debuts in Singapore

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PaperlinX Singapore launches their newest line of creative paper solutions in an event as colourful as their specialty papers!

The Boutique range was successfully unveiled in a special by-invitation only affair last 24 September 2010, perfectly set against the quiet magnificence of the National Museum of Singapore.

Genevieve Chua, Managing Director of PaperlinX Singapore, proudly announced the three brightest stars under the Boutique range: So..Silk, So..Jeans and So..Wool. The event was made even more special with the presence of Mr. Philip Virey, Sales Area Manager of world-renowned European papermakers Gruppo Cordenons, who helped the audience learn more about the papers’ unique characteristics.

A mini fashion show was held in a special preview room, where gorgeous models strutted the catwalk and paraded creatively-executed pieces that highlight So..Silk, So..Wool and So..Jeans. The guests were visibly impressed with the stunning colours and the unique character that the Boutique line lent to the spectacular creations.

After the fashion show, guests were treated to delicious cocktails as they engaged in warm tête-à-têtes with the PaperlinX Singapore team. A long table was set at the cocktail area to showcase So..Silk, So..Wool and So..Jeans paper swatches, as well as products and packaging made out of these unique papers. Many of the attendees were seen milling around it, showing their interest in the spectacular colours and making enquiries from Miss Chua’s accommodating team.

The Boutique specialty paper range is FSC™ certified, with all three lines using a unique combination of real cloth fibres and Elemental Chlorine-Free (ECF) wood-free primary pulp from well-managed forests.

So..Silk displays its sheer beauty with a range of paper that is soft to the touch and lustrous to the eyes. Made from Elemental Chlorine-Free wood-free primary pulp and real silk fibres, So..Silk has a rich, ultra-smooth surface in a wide variety of vibrant colours.

So..Jeans derives inspiration from the rugged personality of jeans, with papers that feature felt markings on both sides and special off-line surface treatment. It is made from Elemental Chlorine-Free wood-free primary pulp and actual cotton fibres.

So..Wool mimics pure fleece with a unique combination of Elemental Chlorine-Free wood-free primary pulp and wool & cotton fibres, providing users with Earth-friendly softness and a velvety finish.

For more information on the Boutique range of specialty papers, please visit this page.


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